Docplanner
Overview
Led the Patients' product area at Docplanner — the world's #1 doctor booking platform, operating in 14 countries with 90M+ monthly active users. Built the app strategy from scratch, transforming it into the main source of online appointments and driving hypergrowth across web and mobile.
Role
Product Director Patients / Product Lead / Product Advisor
Period
2019 – 2025
Key Achievements
- App grew from 10k to 4.3M MAU in 3 years
- Built flywheel strategy: 1M downloads/month with zero ads
- First Google Health partnership outside the US (EU+LATAM)
- First healthcare provider on Google Business Profiles & Apple outside US, bringing +1.1M extra appointments/year
- Led 6 teams with 60+ people across SEO, CVR, Apps, Retention, and more
- Participated in 2 M&A processes (65M+ euros in deals)
- Drove 400k+ euros/year in cost savings and 300k+ euros/year in new revenue
- Reached 1B impressions/month from Google Search, 90M+ MAU (Web+App)
- Built doctor-patient chat from 20k to 5.5M messages monthly
- Converted the app to an A-Class App with 250k+ reviews and 4.8/5 rating
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